‘FRAY - ah’
FRAOCH is irish gaelic for heather.
Fra•och - Irish (noun) | English translation: Heather - Heath•er
Fraoch is a family owned and opperated company, the name comes from the founding family’s last name, Heather.
The family name comes from Ireland where a family would have settled on a hilly meadow called a heath. These areas were given this name from the heather flower that grows on a heath, a purple lavernder-like flower that beautifully covers an area of land.
friendly | reliable | trustworthy
genuine care.
Genuine care is a heartfelt act that goes beyond surface-level interactions. It embodies a sense of understanding, kindness, and empathy, demonstrating a sincere desire to provide true support. This rare and invaluable characteristic helps us to cultivate a strong connection with clients, built on trust.
Our company is founded on a genuine interest of seeing a company or individual grow and thrive in what they are pursuing and doing.
Our Values
attention to detail.
Attention to detail is a crucial element in ensuring quality and accuracy in any task or project. By meticulously focusing on every small aspect and nuance, we can identify errors, inconsistencies, or opportunities for improvement that might otherwise go unnoticed. Whether in creative endeavors, professional settings, or personal endeavors, paying attention to detail can elevate the outcome from good to exceptional. It involves a careful and thorough examination of all components, no matter how minor they may seem.
Ultimately, attention to detail not only demonstrates dedication and precision but also leads to a more refined and professional result.